Alcon Eye Care UK Limited

About us

Alcon helps people see brilliantly. As the global leader in eye care with a heritage spanning over 75 years, we offer the broadest portfolio of products to enhance sight and improve people’s lives. Our Surgical and Vision Care products touch the lives of more than 260 million people in over 140 countries each year living with conditions like cataracts, glaucoma, retinal diseases and refractive errors. Our more than 25,000 associates are enhancing the quality of life through innovative products, partnerships with Eye Care Professionals and programs that advance access to quality eye care. Learn more at www.alcon.com.

Expert Areas of Knowlodge
At the Alcon stand, Sophie and Tom bring a complementary blend of commercial, clinical and marketing expertise to support Hakim Group practices and independent opticians: 🔹 Contact Lens Innovations & Portfolio Deep insights into Alcon’s WaterInnovations contact lens range and how these technologies can enhance patient comfort, compliance and long term retention. 🔹 Practice Growth Strategies Practical approaches to driving contact lens category growth, increasing conversion rates, and building sustainable patient pipelines. 🔹 Key Account & Partnership Development Experience working closely with Hakim Group head office and practices to align business goals, implement initiatives and deliver measurable outcomes. 🔹 Independent Optician Expertise First hand understanding of the unique challenges and opportunities within the independent sector, including patient demographics, local marketing and differentiation strategies. 🔹 Marketing & Campaign Activation Guidance on effective, ready to implement marketing campaigns, including in store activation, digital engagement and local outreach to attract and retain contact lens patients. 🔹 Customer Centric Solutions Translating in practice insights into tailored, practical solutions that work in real world optical settings. Visit the stand to explore how their combined expertise can help grow your contact lens patient base, enhance patient outcomes and maximise your practice performance.
Contact Details
tom.stokes@alcon.com
07769 916362

Our Team At The Event

Sophie Deiry

Sophie began her career at Alcon as an Inside Sales Representative, quickly progressing into the field as a Business Development Manager for West London. In this role, she developed a strong understanding of the independent optical sector, gaining valuable insight into the unique challenges and opportunities faced by independent opticians. In 2025, Sophie transitioned into Alcon’s marketing team, where she now works as a Trade Marketing Manager. She is responsible for the Hakim Group and independent opticians, leveraging her first hand customer experience to create relevant, impactful marketing strategies and campaigns. Sophie is passionate about supporting practices to grow their contact lens business. Please feel free to visit the stand to learn more about how Alcon can partner with you on effective marketing initiatives designed to drive patient growth.

Tom Stokes

Tom has nearly a decade of experience with Alcon, starting in field sales on the South Coast before moving into Key Accounts. He now works as a Key Account Manager, supporting national partners including Hakim Group. Tom collaborates closely with HGHO to drive practice growth while ensuring patients benefit from the latest contact lens innovations. Visit the stand to learn more about Alcon WaterInnovation lenses and how they can support both your patients and your practice.

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We've got the answers for your questions

Does the venue offer onsite parking?

Yes at East Midlands Conference Centre there is complimentary parking, electric vehicle charging points and convenient rail & tram links.

Are you willing to be a Facilitator?

If you would be interested to support the session with facilitating please let us know. Facilitating does not involve teaching, but rather guiding the conversations to ensure the learning outcomes are achieved. Full training will be provided for those wishing to add facilitation to their repertoire!

Please select yes for 'willing to facilitate' option during ticket selection. Thank you for your support with HG SPA.

How much are tickets?

Ticket prices are:
• Optometrists: £100 (including IP Optometrists)
• Dispensing Opticians: £50 (including CLOs)

What is the Treasure Trail?

Work your way around the supplier exhibition and gain CPD points along the way - Fun and games to be had and prizes up for grab!

Enjoy the entertainment on offer!

Have a question that's not been answered?

Please email the PAG team inbox, PAG@hakimgroup.co.uk We are more than happy to answer any queries!

Venue location: East Midlands Conference Centre, Beeston Ln Nottingham, Beeston, NG7 2RJ